Mission

Love Electra’s mission can be outlined as follows:

• To produce distinctively attractive t-shirts, greeting cards, calendars, and other gifts
• To encourage daily acts of kindness
• To make Loving dynamic and exciting
• To encourage unity
• To reach the young and young-at-heart with our message
• To reach out to all cultures to celebrate diversity
• To refuse to compromise our mission for profitability

Vision

Love Electra’s vision is to encourage kindness around the world through our products and community service. We will not place any boundaries on our market reach, social reach, or the positive human interaction encouraged among everyone we impact.

Core Values

• Nurture every relationship. Relationships are the key to serving.
• Failures lead to opportunities. We encourage ‘trying’.
• Deliver high-quality products. Our customers deserve the best that we can offer.
• Spread the message of love. Our growth in market is reflection of our success in spreading this message.
• Break down barriers - within and outside of our company. We constantly strive to be “all-inclusive”.
• Cultivate energy. We will always try to energize others.
• Nurture communities and our environment. We respect our environment and community, donating proceeds, and time to a variety of community and non-profit organizations.